Free Tool · Distributor Math
From your cost to their shelf.
Every hand your product passes through takes a margin. Enter your numbers and watch the price build — if the shelf price surprises you, better now than in the buyer meeting.
Your Numbers
Natural/specialty distributors typically run 25–30%.
Conventional grocery builds to ~40% everyday; specialty can hold 50%+.
The Price Builds
- Your cost per unitCOGS $0.00
- Your wholesale pricewhat you invoice the distributor 35% $0.00
- Distributor landed costyour price + freight $0.00
- Distributor sell to retailwholesale case price ÷ units 28% $0.00
- Everyday shelf pricewhat the shopper sees 40% $0.00
Want this math run on your whole line?
We run this math for every SKU on your line — with MCB/OI structure and promo scenarios layered in — before a buyer ever sees a number. Or send yourself this breakdown to keep.