Full-Service Food Brokerage · St. Louis, MO

We put food brands on shelf. Then we scale them.

From first placement to national distribution — hands-on sales execution for food, beverage, and wellness brands, from new innovation to $100M+. Buyer relationships at major grocers. Distributor management across all major national and regional distributors. Deduction recovery that pays for itself. Brokers who sell — not consultants who talk.

Schedule a Consult → See the Framework
24+ yrsCPG & grocery, every seat
$1,000sWon back in deduction disputes
NationalRetail coverage — conventional & natural
All majorNational & regional distributors

Where our brands sell

  • Conventional Grocery
  • Natural & Specialty
  • Independents
  • Regional Chains
  • National Banners
  • Distributors & DSD
  • Foodservice

The ScalePoint Framework

Two tiers. One trajectory. No premature spending.

ScalePoint meets brands where they are — infrastructure first, traction second, national scale when the numbers say you're ready. Without guesswork or overconfidence. And unlike every national brokerage: you’ll know exactly what it costs before you sign anything.

01 / Activation

LaunchPad

Independent retail activation

Built for brands that need traction

For new innovation proving itself at retail. Secure independent placements, build wholesale momentum, and generate the reorder data that gets regional buyers to say yes.

  • Built-in CRM, retailer portal & deal modeler included
  • Live outreach — independent & boutique grocery
  • Natural & specialty retail
  • Faire & Airgoods storefront setup & optimization
  • Systematic reorder follow-up — per-store velocity data
  • Retail feedback, reporting, collateral & wholesale strategy
Book a Launch Call →
02 / Scale Most Impact

Growth

Fractional national sales leadership

For brands ready to scale

Structure — not cheerleading. Turn a viable product into a business buyers and distributors take seriously, from first regional traction to $100M+. This is where execution decides everything.

  • Buyer meetings at major grocers
  • Category review submissions
  • Distributor management — all major national & regional
  • Deduction recovery
  • Trade spend planning
Book a Growth Call →

Start With the Problem

What's actually in your way?

Pick the one that stings. We'll tell you exactly how we'd attack it — and which part of the framework does the work.

Full-Service Means Full-Service

  • Headquarter sales & buyer meetings

    Buyer relationships across conventional and natural — national coverage

    Growth →
  • Distributor management

    All major national and regional distributors — set up right and worked weekly

    Growth →
  • Retail execution & reorder programs

    Independent and specialty doors sold, serviced, and reordering — with per-store data

    LaunchPad →
  • Trade spend & deduction defense

    Promos budgeted before you need them; every statement read and disputed — works standalone, paid from what we recover

    Deduction Recovery →
  • Insights, reporting & deal math

    CRM, velocity reporting, deal modeler, AI-filled new item forms — in one platform

    LaunchPad →
  • Wholesale e-commerce

    Faire and Airgoods storefronts built, optimized, and worked like a channel

    LaunchPad →

Proof, Not Promises

Numbers over adjectives.

0+

Years in CPG — every seat in the transaction

$0s

Won back in successful deduction disputes — and counting

0s

SKUs placed across conventional & natural retail

0K

CPG & grocery professionals following along

The Route to National

Distribution is a sequence, not a lottery.

Retail growth is not about adding doors. It's about building a system that can withstand them. Here's the path we run brands down — in order, on purpose.

STAGE 01

Independents

Boutique and independent grocery. Fast yeses, honest feedback, and the first reorder data on the books.

STAGE 02

Regional Chains

Regional chains, conventional and natural. Category review submissions with velocity proof behind them.

STAGE 03

Distributors

All major national and regional distributors. Set up right — pricing, trade spend, deduction defense.

STAGE 04

National

National banners and the national natural channel. Scale the system can withstand.

From the Floor

Shelf space is won in the details — the case pack, the cut-in date, the reorder call nobody else makes.
Mark Rider, founder of ScalePoint CPG
Mark Rider · Founder & CEO, ScalePoint CPG

The Operator Behind It

He's sat on every side of the table. Now he sits on yours.

And unlike the big houses — where the pitch team hands you to an account team — the person you meet is the person who sells. Your line review is never handed to a junior rep, because there isn't one. See how we work

  • RETAIL Conventional grocery and a startup natural chain — he's run stores on both sides of the industry.
  • THE BUY SIDE Category manager — the desk your buyer sits at.
  • DISTRIBUTION National sales inside a working distributor — owned brands, brokered portfolio, high-touch DSD.
  • THE BRAND SIDE Director of National Sales → VP of Sales, held through a live acquisition.
  • NOW Founder, ScalePoint CPG. Thousands of SKUs placed across conventional and natural retail — and counting.
"Retail growth is not about adding doors. It is about building a system that can withstand them." — Mark Rider, Founder
Why ScalePoint

The Shelf Series

Concept to national. In writing.

Six books that take a food founder from idea to national distribution — validation, retail readiness, first placements, distributors, the buyer meeting, and scaling without breaking. Plus Don't Sign That, the contract red-flag bonus. Written from the other side of the desk. Book 1 is free.

Visit the Bookstore → Get Book 1 free

When the Decisions Matter, Clarity Comes First

Shelf space doesn't wait. Neither should you.

Thirty minutes. Your numbers, your category, your next placement. If we're not the right fit, you'll leave knowing exactly what to fix first.

Schedule a Consult →

No retainer pitch. No deck. A working conversation.