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The person you meet is the person who sells.
At the big houses, the pitch team hands you to an account team, and the account team hands your brand to whoever has room. Here, there's no handoff. The operator who takes your first call prepares your line review, sits in your buyer meetings, and reads your deduction statements. Here's exactly what that looks like — week by week.
LaunchPad · The First 90 Days
From signed to selling — in order.
Every LaunchPad engagement runs the same sequence, because skipping a step is how brands end up with doors they can't hold.
The audit
Item data, pricing structure, deduction exposure, and your Faire/Airgoods storefronts — read line by line. You get an honest picture of what's ready and what would stall a buyer, before any buyer sees it.
Deal architecture
Margin, promo structure, and trade math locked. Your sell sheet and pitch numbers get built the way a buyer computes them — so the first conversation starts at yes-able.
The first wave
Live outreach begins — independent and boutique grocery, natural and specialty. Storefronts optimized and worked. You see every pitch and every response; nothing happens in a black box.
The reorder engine
Systematic follow-up on every placement — the calls most brokers never make. Per-store velocity data captured, retail feedback reported back to you monthly.
The scoreboard. What sold, what reordered, what the per-store data says — and a straight read on whether the numbers are ready for regional buyers, or need another quarter of proof. Either answer is a real answer.
Growth · The First 90 Days
National leadership, working from day one.
Full audit + statement review
Everything in the LaunchPad audit, plus your distributor deduction history read line by line. Recoveries often start funding the engagement before the first buyer meeting happens.
Category story & calendar
Your velocity proof built into the story a category manager acts on. Every target retailer's review window mapped — because timing beats quality, and windows don't wait.
Buyer meetings & submissions
Meetings requested and prepped, submissions filed inside their windows, distributor relationships worked weekly. Prepared and presented by the operator — never handed down.
Defense goes live
Trade spend planned before it's needed, deductions disputed as they land, discontinuation warning signs watched 90 days out. The money you keep matters more than the doors you add.
The scoreboard. Meetings held, submissions filed, dollars recovered, and next quarter's targets ranked by review window. You'll never have to ask what your broker did this month.
The Standing Rules
Four things that never change.
You know who owns your brand
By name, from day one. Your brand is never a line item on a roster, and your questions never wait for an account team to route them.
Everything is scoped in writing
The work, the cost, and what "done" means — on paper before anything starts. You'll know exactly what it costs before you sign anything.
We're paid for what we produce
Never a percentage of a deal we didn't make happen. Deduction recovery is paid only from what we actually win back.
You see what we see
Pitches, responses, velocity data, deduction disputes — reported to you on a schedule, in plain English. If a month ever goes quiet, you'll know why.
When the Decisions Matter, Clarity Comes First
Week 1 starts with a thirty-minute call.
Your numbers, your category, and a straight read on which track fits — or what to fix first if the answer is "not yet."
No retainer pitch. No deck. A working conversation.