Free Tool · The True Price of Yes
Distribution costs money before it makes any.
Slotting. Free fills. Intro promos. The deduction reserve nobody budgets. Enter your launch and see what the "yes" actually costs against your first-year revenue — before you sign, not after.
Your Launch
Varies wildly: $0 at many independents, $25–$150+ at chains. Natural often trades slotting for free fills.
Unchecked deductions commonly run 3–10% of gross. Budget them — then dispute them.
The Bill for "Yes"
- Slottingdoors × SKUs × slotting fee $0
- Free fillsopening inventory you give away $0
- Intro promofirst 90 days of discounted cases 15% $0
- Deduction reserveyear one, budgeted honestly 5% $0
- Total launch costwhat "yes" costs before profit — $0
This math is why brands don't survive their best year.
The full mechanism — anchor accounts, MCBs, reading a deduction statement, and the pull plan that makes distribution pay — is Getting Distributed, Book 4 of the Shelf Series. And if you'd rather have someone run it who's done it: that's Growth.