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A VP of Sales on your side of the table — without the salary.

Growth is fractional national sales leadership for brands ready to scale. Buyer meetings at major grocers. Category review submissions. Distributor management. Deduction recovery. Trade spend planning. Structure — not cheerleading.

Book a Growth Call 45 min · qualified brands

What Growth Runs

The work a national sales leader actually does.

This is where most brands actually need help — and where execution matters. Turn a viable product into a business buyers and distributors take seriously.

MANDATE 01

Buyer Meetings

Standing buyer relationships across conventional and natural banners, coast to coast — and the prep that makes twelve minutes count.

  • Buyer meetings at major grocers
  • Pricing architecture built before the pitch
  • The follow-up sequence that separates you from the other 39 brands
MANDATE 02

Category Reviews

Timing beats quality. Submissions land inside the window, complete, with velocity proof attached.

  • Category review submissions, per retailer
  • Review calendars tracked with 30/14/7-day alerts
  • Line reviews prepared like they decide your year — because they do
MANDATE 03

Distributor Management

A distributor is a warehouse, not a sales force. We run the relationship so it produces.

  • All major national distributors
  • Regional & DSD networks
  • Item setup, programs, and the pull plan that makes distribution pay
MANDATE 04

Margin Defense

The money you keep matters more than the doors you add.

  • Deduction recovery — thousands won back and counting
  • Trade spend planned before you need it
  • MCB / OI structures that protect the P&L

Fit Check

Growth is earned, not bought.

Growth is for you if

  • You have real traction and clear readiness to scale
  • You have retail tests or regional distribution producing data
  • You're preparing for buyers, brokers, or capital
  • You want structure — not cheerleading

Not yet if

  • You're pre-revenue or still proving velocity — build your proof in LaunchPad

Book a Growth Call

45 minutes. Your numbers on the table.

Growth engagements are limited, so this call is qualified. Five questions first — then the calendar opens. Your answers make the 45 minutes count.

  • Length 45 minutes, on video
  • We cover Your distribution map, margin structure, and the next two moves
  • You leave with A straight assessment — even if the answer is "not yet"
Growth Call 45 min · qualified

Answers route straight to Mark. Not there yet? You’ll be pointed to the right tier instead.