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Book 04 · The True Price of Yes
A distributor is a warehouse, not a sales force.
The yes that costs more than the no. What a distributor actually is, what onboarding actually takes, and the full cost of entry — slotting, free fills, MCBs, and the deduction statements nobody warns you about.
- 01 What a distributor is and isn't
- 02 Onboarding: forms, portals, item setup, lead times
- 03 Slotting, free fills, MCBs, deductions — the full cost of entry
- 04 Elevate, UpNext, and the emerging-brand programs
- 05 Why distribution without a pull plan is the most expensive mistake in CPG
- 06 Reading a deduction statement
- → Where this gets hard alone: nobody at the distributor works for you
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