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Your first hundred doors, done right.

LaunchPad is independent retail activation for new innovation. We sell your brand into independent and boutique grocery, natural and specialty retail — and build the reorder record that regional buyers ask for. Built for brands that need traction.

Book a Launch Call Proof of concept for expansion
Platform Included

The operating platform comes with LaunchPad — CRM, retailer portal, deal modeler, trade spend calculator, AI-powered new item forms, and review calendars. LaunchPad adds the selling.

What LaunchPad Adds

We do the outreach. You watch the reorders.

Placements are easy to buy and hard to keep. LaunchPad is built around the part that matters: the second order, the third, and the data trail they leave.

MOTION 01

Live Retail Outreach

Real selling into the accounts where new brands win first.

  • Independent & boutique grocery
  • Natural & specialty retail
  • Pitches backed by your deal math, not hope
MOTION 02

Wholesale Storefronts

Where independent buyers already shop — set up and worked, not just listed.

  • Faire storefront setup & optimization
  • Airgoods storefront setup & optimization
  • Wholesale strategy across channels
MOTION 03

Reorder Program

The systematic follow-up most brands never run — and buyers can tell.

  • Scheduled reorder follow-up, every store
  • Reorder & velocity data captured per store
  • Retail feedback reported back to you
MOTION 04

Proof for the Next Tier

Everything we capture becomes your case for regional chains and distributors.

  • Sales reporting you can hand a buyer
  • Sales collateral built from real numbers
  • A velocity story ready for category review

Fit Check

For founders done doing it alone.

LaunchPad is for you if

  • You're a new or regional brand with product ready to move
  • You've been doing the sales yourself — and it's capping your growth
  • You need proof of concept before regional and national expansion
  • Your Faire or Airgoods storefront exists but doesn't produce

Skip ahead if

  • You have traction and you're ready for buyer meetings at majors — that's Growth

Book a Launch Call

30 minutes. Your traction plan.

Two quick questions up front so the call starts at the right altitude — then we map your first wave of doors.

  • Length 30 minutes, on video
  • We cover Your category, your current doors, your first target list
  • You leave with A straight read on whether LaunchPad fits
  • Response Mark replies personally within one business day to set a time
Launch Call 30 min

Goes straight to Mark — no bots, no queue.