Home / The Shelf Series / Complete Series
The Complete Shelf Series
The whole playbook — and the bonus most founders need most.
Books 1 through 6: concept validation, retail readiness, first placements, distribution, the buyer meeting, and scaling without breaking. Plus the one you can't buy alone.
- 01 Before You Make It — concept validation & category reality
- 02 Built to Sell — product to retail-ready
- 03 Your First Shelf — independents & velocity proof
- 04 Getting Distributed — KeHE, UNFI, and the true price of "yes"
- 05 The Buyer Meeting — the twelve minutes that decide your year
- 06 Scaling Without Breaking — regional to national, solvent
- + Don't Sign That — bundle-only bonus
Don't Sign That — contract red flags across broker, distributor, and co-man agreements: compensation contradictions, missing commission tails, undefined account definitions, absent audit rights, missing liability insurance requirements, termination and tail traps. Most founders have no idea what they've signed.
The $97 comes back: it's credited toward your first month of LaunchPad or Growth. Read first, decide later.
Instant digital delivery · Refund & delivery policy