Home / The Shelf Series / Book 02
Book 02 · Retail-Ready
Everything a buyer requires that founders don't know exists.
The six-week discovery of everything you forgot — compressed into one read. COGS the way a buyer computes it, not the way you do. The paperwork, packaging, and compliance stack between a great product and a sellable item.
- 01 COGS the way a buyer computes it, not the way you do
- 02 Co-man vs. self-manufacture: MOQs, run charges, the hidden capital
- 03 Packaging that survives a shelf, a warehouse, and a photograph
- 04 GS1, UPC, GTIN — doing it right the first time
- 05 FDA nutrition panel compliance — and how outdated panels kill deals
- 06 Spec sheets, case dimensions, TIHI, shelf-stability documentation
- 07 Insurance, certifications, third-party audits
- → Where this gets hard alone
$29ebook · instant deliveryBuy Book 2 →
Or get all six plus Don't Sign That in the Complete Series — $97.
Instant digital delivery · Refund & delivery policy · Your purchase is credited toward your first month of LaunchPad or Growth.