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Book 06 · Regional to National
Your best month can kill you. Here's the math.
The biggest book in the series, because this is where the stakes get real. The velocity thresholds that keep you on shelf, the trade spend you should have budgeted last quarter, and the discontinuation warning signs 90 days out.
- 01 Velocity thresholds by channel — the numbers that keep you on shelf
- 02 Trade spend: budgeting promotions before you need them
- 03 Brokers: what they do, what they cost, when you're too early
- 04 Cash flow math of growth — why your best month can kill you
- 05 Getting discontinued: reading the warning signs 90 days out
- 06 When to add SKUs — and when adding SKUs is the mistake
- → Where this gets hard alone: the org chart you can't afford yet
$29ebook · instant deliveryBuy Book 6 →
Or get all six plus Don't Sign That in the Complete Series — $97.
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